As the next generation of savvy homeowners turn towards luxury flooring, they are getting SPC flooring. With time as valuable as it has ever been, the standards for luxury flooring now includes low maintenance, worry free durability, environmentally friendly manufacturing, and family safety. Health and safety standards shouldn’t be based on just passing regulation, but should be based on a vision of doing no harm; and making every step matter, from raw material sourcing, innovative manufacturing, design, specifications, and testing.